How Local Businesses Can Use Press Releases to Attract More Customers
A press release is the key to the limelight for a local businessman. Press releases, if well-written and well-targeted, ensure the eyes of new customers, build credibility, and stir interest in what you have to offer. In today’s search for somebody, something worthy of attention, press releases help you rise above the din and get noticed by the right people for your business.
This guide will walk you through how local businesses in South Africa can effectively create and distribute press releases. Let’s dive into just what press releases are, why they are so valuable, and how you can create a customers-to-your-door, traffic-driving press release.
What is a Press Release?
A press release is a short, news item story about something new or newsworthy that your business is doing. You forward this story on to journalists and media outlets to share with the public.
Events such as new product launch, special promotions, community involvement, and other such news are usually announced through a press release.
Why Press Releases Matter for Local Businesses
Using a press release to share your story can help:
- Increase local visibility: Media coverage gets your name out there.
- Boost credibility: Customers see your brand as trustworthy.
- Drive traffic to your website: News outlets link back to your site.
- Bring in new customers: Publicity generates interest in your offerings.
When to Send a Press Release
Not every business update is newsworthy, so choose carefully! Here are some good reasons for a press release:
- New Product or Service Launch – Announce your exciting new offerings.
- Special Promotions or Discounts – Spread the word about sales or offers.
- Community Events – Get coverage for events like fundraisers or partnerships.
- Awards and Recognitions – Share any achievements that add to your credibility.
- Big Milestones – Celebrate anniversaries, expansions, or new hires.
Steps to Write a Great Press Release
Getting a press release written is simpler than people often expect. How to make one that catches attention:
1. Create a Strong Headline
Readers see the headline first, so keep it clear and bold. Strong, active words pull them in. Here are a few examples:
- Local Bakery Brings a Twist in Traditional Treats with New Flavours
- 10 Year Milestone for the Eco-Friendly Home Services Company: A decade of Green Impact
2. Start with a Hook
The opening line should quickly answer the “who, what, where, when, and why” of your news. Example: “Cape Town-based Green Energy Solutions celebrates 10 years of offering sustainable home services across South Africa.”
3. Share the Key Details
In the body of the press release, cover all the important details. Include:
- The story behind the news
- Why it’s valuable to customers
- Any important dates or locations
Keep it factual and to the point.
4. Add a Quote
Quotes make your release feel more personal and credible. Add a quote from someone within your company, like the CEO or manager, that shares why this news is exciting.
“We’re thrilled to bring new green energy solutions to South African homes,” says CEO Karen Moodley. “Our goal is as simple as it gets: a sustainable future for all.”
5. Include Contact Information
Make sure journalists and potential customers know how to reach you. List your contact details at the end, including:
- Your name and position
- Phone number
- Email address
- Website URL
6. Keep It Concise
A press release us usually around 300 to 500 words. Avoid giving to much detail, just stick to the main message.
Distributing Your Press Release
Congratulations! You’ve finished your press release. The next step is to distribute it.
You can do this by:
- Sending It Directly to Local Newspapers and Online News Outlets
- Sharing It on Social Media – Platforms like Facebook, Twitter, and LinkedIn are great places to share news.
- Using a Press Release Distribution Service – These services send your release to multiple news outlets and journalists.
South African Press Release Distribution Sites
Here’s a handy table of sites where you can distribute your press release in South Africa:
| Website | Description | URL |
|---|---|---|
| SA Media | Leading distributor for news across SA | SA Media |
| MyPressportal | Free press release distribution platform | MyPressportal |
| Media Update | News for marketing, PR, and media professionals | Media Update |
| Bizcommunity | Covers various industries with press release options | Bizcommunity |
| My PR | Free curated South African targeted content and press releases | My PR |
Tips to Make Your Press Release Stand Out
You can work magic on your business with one good press release, especially in a local market. Here is how you can make your press release stand out:
- Use Local Lingo: Relate your news to the local community. If you’re celebrating something with a distinctly South African feel, mention it!
- Showcase the Benefits: Don’t just announce your new service—explain how it will make life easier or better for locals.
- Add High-Quality Images: If you have photos that illustrate your news, include them. Media outlets love visuals.
- Be Strategic with Timing: Send press releases early in the week when newsrooms are less crowded with content.
Example Press Release for Inspiration
Here’s a simple example to inspire your own:
Headline:
Durban’s New Eco-Cleaning Service Brings a Sparkle to Local Homes and Offices
Opening Line:
Durban’s Green Cleaners is proud to announce the launch of its eco-friendly cleaning services. These offer locals a safer way to maintain their homes and offices.
Body:
There is a growing demand for environmentally safe products. Green Cleaners uses plant-based solutions. These protect the environment as well as clients’ health. The company has received praise from local customers for its gentle yet effective cleaning approach.
“We saw the impact of harmful cleaning chemicals. We knew we could make a difference,” says owner Thabo Nkosi. “Our goal is to give Durban homes a cleaner, greener option.”
Contact:
For more information, contact Green Cleaners at [email protected] or visit www.greencleaners.co.za.
Final Thoughts: Press Releases are Worth the Effort
Writing a press release can be quite an undertaking. It is definitely worth the return, though. Press releases work to get your local business noticed in the community and build credibility. They also bring more customers to you. With some practice, they’re quick and easy to do.
Try issuing a press release next time you have news to tell. It’s a quick, easy way to get more attention for your business.
FAQ
1. What is a press release?
A press release is an official announcement shared with the media to highlight important news about your business, such as new services, events, or achievements.
2. How can a press release help my local business attract more customers?
Press releases create buzz around your business, build credibility, and increase brand awareness, potentially bringing more people to your door or website.
3. What should I include in a press release?
Include the “who, what, where, when, and why” of your news. Add a catchy headline, a brief introduction, key details, a quote if relevant, and a call to action.
4. How long should my press release be?
Aim for 300–500 words. Keep it focused and concise to hold readers’ attention and make an impact quickly.
5. How often should I send out press releases?
Only send press releases when you have noteworthy news to share, like a major achievement or new product launch. Too many can make them lose impact.
6. What’s the best way to distribute my press release?
Consider local press release websites, social media, and directly reaching out to local media outlets, bloggers, and influencers in your niche. You can also add it to your website’s news section.
7. Should I write my own press release or hire someone?
If you’re comfortable writing clearly and concisely, try drafting it yourself. However, hiring a professional can ensure the tone and format are perfect.
8. Can I use a press release to announce a small business event?
Absolutely! Press releases work well for local events. Include all relevant details and why it would interest the community or local media.
9. How can I make my press release stand out?
Focus on an engaging headline, use clear language, and lead with the most newsworthy details. Make it easy for readers to see why your story matters.
10. Is it worth using keywords in my press release?
Yes! Using relevant keywords can help your press release get more visibility online, which could lead to better search engine rankings and more readers.