Writing product reviews is a popular way to make money online. The process is straight forward:
1. Choose a product you feel comfortable promoting. There is a lot of rubbish out there, so it’s always best for choose something you’ve actually used yourself, and that you would be happy to recommend to your friends.
2. Create a web page or a blog on one of the many free services on the web. Some examples are: Yola.com, Blogger.com and Weebly.com.
3. Write a review of your chosen product. Try to make it as useful as you can to the prospective customer. Provide as much detail as you can. Write a thorough run-down of the purpose of the product, its main features and most especially, the benefits it provides.
Don’t by afraid of mentioning any minor shortcomings of the product. It’s important not only to be honest, but also to be seen to be honest.
End the review with your affiliate link to the product’s sales page. It’s a good idea to buy a domain name so that you can redirect the link – for example, my Micro Niche Finder affiliate link looks like this:
http://scriptxml.kickbutt.hop.clickbank.net
I use a redirect in my website’s .htaccess file to create a ‘virtual directory’, so the affiliate link ends up looking like this:
http://derrickmarkotter.com/micronichefinder
Some people prefer to allocate a domain name to each product, so you might register something like "http://MicroNicheFinderReview.com". With this technique, you don’t even need a website. You can simply set up a permanent redirect at your domain registrar’s site.
4. Promote your review blog. Many people find this the most difficult part of any online marketing project, although it’s actually quite simple. There are dozens of ways to get traffic to your website. The problem is that most methods require consistent, repetitive actions to be performed.
Some effective methods are: writing articles and submitting them to article directories; writing press releases and submitting them to free press release distribution services; posting comments on other people’s blogs and creating ’satellite’ web pages on sites like Squidoo, HubPages and Zimbio.
Once your review blog is receiving a steady flow of traffic, it can continue to generate an income for you for years to come. You may not make a fortune from one review blog, but there is no limit to the number you can set up.
Since you will be making money from affiliate commissions, make sure that your website or blog has a disclosure policy, as required by the FTC. You can get one here: http://disclosurepolicy.org/
If you’d like to know more about this technique for creating passive income producing review blogs, you might be interested in ClickBank Cash Blogs, a video home study course which walks you through the process in 7 short videos.



4 Comments
Useful info but you left out the important step of first finding a company/product service that will actually pay you to write reviews for them; then establishing how any income will be calculated and payed out. How would this work without ads or when the product under review goes off the market?
Also, the “ClickBank Cash Blogs” link doesn’t seem to work…
Galen´s last blog ..Great anti-smoking ads
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Hi Derrick,
Wishing you and your family a wonderful 2010, thanks for the information on blog reviews most informative.
Joan´s last blog ..Blog-WebSite Strategy
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@Galen: Yes, you’re right, I didn’t go into a lot of detail about product selection. I have posted about choosing affiliate products before.
There’s no need to find a company who will pay you to write a review of their product – all you need is an affiliate link for a product. ClickBank is a good place to start looking.
Thanks for pointing out the problem with the link – I’ve fixed it and tested it this time
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Writing product reviews is a great way to take advantage of brand new products that are coming out. There are websites out there, JVNotify for example, that people use to get the word out about up coming product launches.
If you join them, you’ll receive an email about all the new launches, all you really need to do, is pick the products that you would like to market, build a blog around the product name, do some good SEO so you get ranked in the SERPS whenever that product name is searched for, then come launch day, your all set to make some sales. No email list needed or anything.
Great post. It’s nice to see sometimes people giving a little information about things that these so called marketing gurus don’t want to talk about, or want to charge hundreds of dollars for the information.
Great job.
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